How to Play Velra

Velra is a cozy idle supermarket that fits in a coffee break. You grow produce, stock wobbly shelves, ring up adorable customers, and steadily expand a tiny counter into a whole market. This guide covers everything you need to know to get your mart humming.

The core loop: Grow, Stock, Sell, Expand

Velra revolves around four repeating jobs that build on each other. Once you understand the rhythm, the mart almost runs itself — almost.

Grow. Behind your mart is a producer station — a tree, a coop, a churn, or another contraption depending on which town you are in. Produce ripens on a timer. When the timer fills, the item is ready to harvest. Tap or click the station to collect your goods and haul them to the back room. The faster your stations tick, the more raw stock you have to work with.

Stock. Carry items from the back room to the shelves on the shop floor. Your character can carry a limited number of items at once — a wobbling stack that grows as you invest in upgrades. A full shelf attracts customers; an empty shelf is lost money. Good mart owners develop a rhythm: harvest, stock, repeat, and never let the shelves run dry.

Sell. Customers walk through the door, browse the shelves, fill their baskets, and queue at the register. Every completed checkout puts cash on the counter. The more items a customer picks up, and the faster you clear the queue, the faster your balance grows. Keep the line moving and the bills stacking — that satisfying ka-ching never gets old.

Expand. Spend your earnings to unlock new aisles — like the Bakery Aisle or the Dairy Corner — add more product stations, hire staff to automate the tedious bits, and eventually move on to an entirely new town with fresh produce, new themes, and bigger numbers. Expansion is the engine of the whole game: every upgrade you buy makes the loop faster, and every new town resets the excitement of starting small.

Controls: desktop and touch

Velra is designed to be equally comfortable on a laptop and a phone, so the input scheme is simple on both.

On desktop, use your mouse to do everything. Click your character to make them walk toward the pointer. Click a producer station when it shows a ready indicator to harvest and automatically carry the goods. Click a shelf spot to deposit items from your stack. Click a customer at the register to process their checkout. The camera follows your character, so you will naturally pan around the mart as you move. There is no keyboard required — Velra is intentionally a one-hand, low-effort experience.

On touch, the same interactions happen with taps and thumb-swipes. Tap anywhere on the floor to walk there. Tap a ripened station to harvest. Tap a shelf to stock it. Tap a waiting customer to ring them up. Everything is designed to work comfortably with a single thumb, so you can play one-handed on your phone without stretching for corners.

A small tip: if you want to fund (unlock) a new buy-spot — a new aisle gate or a station purchase — tap the glowing price tag that appears on the locked item and confirm with a second tap. Velra never deducts cash without a confirmation step.

Stations, staff, and registers

As your mart grows it stops being a one-person show. Three categories of hireable help keep things running while you focus on whatever needs your attention most.

Producer stations are where your goods come from. Each area of each town starts with one free product and unlocks additional stations as you spend cash. Every station runs its own independent timer, so more stations means more goods flowing into your back room without you having to do anything extra. Stations are bought once and produce forever.

Cashiers are staff who stand at a register and ring up customers automatically. Without a Cashier, you have to tap each customer yourself. Hire one and they handle the queue on their own, freeing you to focus on stocking shelves and harvesting produce. Each aisle with a register can have its own Cashier, so a fully staffed mart rings up customers across every aisle simultaneously.

Stockers are staff who carry goods from the back room to the shelves automatically. Without a Stocker, shelf-filling is entirely on you. Hire one and they take trips back and forth, keeping the shelves topped up while you do other things. Like Cashiers, each aisle can have its own Stocker — when every aisle is covered, the mart truly starts to idle.

Gardeners tend your producer stations so they produce faster, effectively acting as a permanent soft buff on your entire back-room output. You can hire one Gardener per town once you have unlocked the second aisle. Think of the Gardener as the upgrade that turns your station timers from "occasional" to "constant."

Registers are separate unlocks tied to each new aisle. You must first open the aisle, then buy its register, then hire a Cashier for it — each step costs progressively more but pays for itself quickly as customer throughput climbs.

Upgrades and milestones

Beyond stations and staff, Velra has a shared ladder of meta-upgrades that apply across your entire mart. These are purchased with earned cash and scale up indefinitely (or up to a meaningful cap). You unlock access to all of them once your first aisle is open.

Bigger Cart increases your carry capacity by two per level. More items per trip means fewer trips between the back room and the shelves, which compounds nicely once your stations are producing fast.

Fertilizer speeds up all producer stations by six percent per level. Each level stacks multiplicatively, so a few levels in you will notice timers ticking noticeably faster. Fertilizer caps at 23 levels — by that point stations run at roughly a quarter of their original interval.

Marketing makes customers arrive eight percent faster per level and adds one extra simultaneous shopper every five levels. More customers in the door at once means the register never sits idle.

Bigger Baskets increases how many items each customer wants to buy by six percent per level. Each sale becomes worth more, which multiplies nicely on top of Marketing and Till Training.

Running Shoes make you walk four percent faster per level, up to a cap of 15 levels. Early on, movement speed is the biggest bottleneck — you spend a lot of time just walking. A few levels of Running Shoes transforms that.

Till Training cuts checkout time by five percent per level, capping at 18 levels. Even with a hired Cashier, faster tills means more sales per minute across every register in the mart.

In addition to the upgrade ladder, products have their own milestone system. Every time a product hits a cumulative sales milestone, its sell price permanently increases. The more you sell a product, the more each unit is worth — so keeping shelves stocked and customers flowing rewards you doubly over time.

Offline earnings and optional boosts

Velra is built around the idle game promise: your mart keeps running after you close the tab. Staffed registers ring up customers, restocked shelves sell through, and producer stations keep churning out goods while you are away. When you return, you collect the offline earnings in a single satisfying lump sum.

The amount you earn offline scales with how well-staffed and well-stocked your mart is at the moment you leave. A mart with Cashiers, Stockers, a Gardener, and full shelves earns dramatically more while idle than one where every job still requires a manual tap. Investing in staff is therefore not just a convenience — it is the core strategy for maximising offline income.

For those who want a temporary burst of activity, Velra offers four optional rewarded boosts. Each one is activated by choosing to watch a short video ad — entirely optional, never forced. The boosts are:

• Double Profit — every sale earns twice as much cash for 60 minutes. The biggest single-boost income spike in the game.
• Rush Hour — customers arrive twice as fast for 30 minutes. Stack this with Marketing upgrades for peak throughput.
• Fast Restock — Stockers restock twice as fast for 30 minutes, keeping shelves full with half the effort.
• Greenhouse — all produce grows twice as fast for 30 minutes, doubling your back-room output without a single extra tap.

Each boost has a five-minute re-watch cooldown while it is active, so you can top it up once during a session if you want to extend the effect. Boosts stack: activating Double Profit and Rush Hour at the same time is a powerful combination for rapid cash accumulation.

That covers the essentials. The best way to learn the rest is to open your mart, hear that first ka-ching, and let the upgrades pull you forward. Good luck, and may your shelves never run empty.

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